Resources

Prompts & Workflows

Use AI on purpose with prompts and workflows that match your loops.

The Loop Revenue System gives you the model. This page gives you the words and the steps.

Here you will find prompt patterns you can copy into your AI tools and lightweight workflows you can run with your team. Each one is tied to loops and stages so AI supports the system you want instead of inventing one for you.

HumanAIHumanLoop

How To Use This Page

You can use this page three ways:

1.Start by stage. Look at Express, Tailor, Amplify, or Evolve and grab a prompt that fits where you are stuck.

2.Start by loop. Choose Marketing, Sales, Service, or Ops and copy the prompts for your world.

3.Start by workflow. Pick one hybrid flow and map it into your tools.

Take one prompt. Run it with real data. Adjust the language until it sounds like you and supports how you want your customers and your team to flourish.

Stage-Based Prompt Patterns

Tell AI where you are in the loop and what kind of help you want.

ExpressClarify POV and messaging
Express

Clarify Messaging

Sharpen what you are saying and who it is for.

You are helping me with the Express stage of the Loop Revenue System.

Context:
- Loop: (Marketing, Sales, Service, Ops)
- Audience:
- Offer or motion:
- Any existing messaging or notes:

Tasks:
1. Summarize, in plain language, how this audience describes their problem today.
2. Summarize how we currently describe what we do and how we help.
3. Highlight any gaps, jargon, or fuzzy claims in our current messaging.
4. Suggest 2 to 3 clearer ways to express our value that:
   - Use the audience's language.
   - Avoid overpromising.
   - Stay under 2 short paragraphs each.

Ask me 3 clarifying questions before you answer if anything is missing.
Express

Define or Refine ICP

Create a clear Ideal Customer Profile with qualifying signals.

You are helping me define or refine our Ideal Customer Profile (ICP) for the Express stage.

Context:
- Our product/service:
- Current target description:
- What we know about successful customers:
- What we know about unsuccessful customers:

Tasks:
1. Based on this context, draft a clear ICP statement (2-3 sentences).
2. List 5-7 qualifying signals we should look for.
3. List 3-5 disqualifying signals we should watch out for.
4. Suggest how this ICP might differ across our loops (Marketing, Sales, Service).

Format the output so I can paste it into a team document.
TailorPersonalize and adapt
Tailor

Tailor by Segment

Identify ways to personalize experiences for specific segments.

You are helping me with the Tailor stage of the Loop Revenue System.

Context:
- Loop: (Marketing, Sales, Service, Ops)
- Segment or persona we are tailoring for:
- What makes this segment different:
- Current generic experience they receive:
- Data we have about them:

Tasks:
1. Identify 3 specific ways we could tailor the experience for this segment.
2. For each suggestion:
   - Describe what changes.
   - Explain why it matters to this segment.
   - Note any data or signals we would need.
3. Flag any personalization that might feel intrusive or creepy.
4. Suggest one "quick win" we could implement this week.

Keep suggestions practical for a small team.
Tailor

Tailor Content

Rewrite content for a specific audience segment.

You are helping me tailor content for a specific audience segment.

Context:
- Original content (paste below):
- Target segment:
- What we know about this segment:
- Tone and voice guidelines:

Tasks:
1. Rewrite the content for this specific segment.
2. Keep the core message but adjust:
   - Language and vocabulary
   - Examples and references
   - Pain points emphasized
   - Benefits highlighted
3. Note what you changed and why.
4. Flag anything that might not resonate with this segment.

Output the tailored version first, then your notes.
AmplifyScale what works
Amplify

Scale a Motion

Identify what to automate vs. keep human when scaling.

You are helping me with the Amplify stage of the Loop Revenue System.

Context:
- Loop: (Marketing, Sales, Service, Ops)
- Motion or process we want to scale:
- Current volume/frequency:
- Current manual effort required:
- Evidence it works (data, stories):

Tasks:
1. Identify the repeatable core of this motion that we should protect.
2. Suggest 2-3 ways to amplify this without losing quality:
   - What gets automated
   - What stays human
   - Tools or workflows involved
3. Describe quality checks we should put in place.
4. Flag risks of scaling too fast.

Be specific about where AI can help vs. where humans should stay involved.
Amplify

Design Automation

Turn a proven process into an automation workflow.

You are helping me design an automation for a proven process.

Context:
- Process name:
- Current manual steps:
- Trigger event:
- Expected output:
- Volume we need to handle:

Tasks:
1. Map the current process into automation-friendly steps.
2. For each step, recommend:
   - Automate fully
   - Automate with human review
   - Keep manual
3. Suggest a specific workflow structure (trigger → actions → conditions → outcomes).
4. Identify integration points with our tools.
5. Describe the "kill switch" – how do we pause or revert if something goes wrong?

Output as a numbered workflow I can implement.
EvolveLearn and improve
Evolve

Review Results

Analyze what worked and didn't, find root causes.

You are helping me with the Evolve stage of the Loop Revenue System.

Context:
- Loop: (Marketing, Sales, Service, Ops)
- What we set out to do:
- What actually happened (data, outcomes):
- Surprises or unexpected results:
- Feedback from team or customers:

Tasks:
1. Summarize what worked and what didn't in 2-3 sentences each.
2. Identify the root cause of any underperformance.
3. Suggest 3 specific changes we should consider:
   - One quick fix
   - One process improvement
   - One strategic question to revisit
4. Recommend what to do next:
   - Double down
   - Iterate
   - Pivot
   - Stop

Be honest about what the data actually says.
Evolve

Design Next Experiment

Create a testable hypothesis and experiment plan.

You are helping me design the next experiment based on what we learned.

Context:
- What we just tested:
- What we learned:
- Hypothesis for the next test:
- Resources available:
- Constraints:

Tasks:
1. Sharpen the hypothesis into a testable statement.
2. Define:
   - What we will change
   - What we will measure
   - How long we will run it
   - What success looks like
3. Identify the smallest viable version of this experiment.
4. List risks and how we'll mitigate them.
5. Draft a brief experiment card I can share with the team.

Keep it simple enough to start this week.

Loop-Based Prompt Patterns

Prompts designed for the specific work of each loop.

Marketing Loop

Marketing

Campaign Planning

Plan a campaign with stage alignment.

You are helping me plan a marketing campaign aligned with the Loop Revenue System.

Context:
- Campaign goal:
- Target segment:
- Key message:
- Channels we're considering:
- Budget/resource constraints:

Tasks:
1. Review the campaign through each stage:
   - Express: Is our message clear and differentiated?
   - Tailor: How will we personalize by segment?
   - Amplify: What can we automate vs. keep manual?
   - Evolve: How will we measure and learn?
2. Identify gaps in the current plan.
3. Suggest 2-3 improvements for each stage.
4. Recommend the single most important thing to get right.

Format as a campaign review I can share with my team.
Marketing

Content Creation

Create content that fits the Loop Revenue System.

You are helping me create marketing content that fits the Loop Revenue System.

Context:
- Content type: (blog, email, landing page, social, etc.)
- Audience segment:
- Stage in their journey:
- Key message or offer:
- Tone/voice guidelines:

Tasks:
1. Draft the content with clear structure.
2. Ensure it:
   - Uses audience language (Express)
   - Speaks to their specific situation (Tailor)
   - Is optimized for the channel (Amplify)
   - Includes clear next steps (Evolve)
3. Suggest a headline and 2 alternatives.
4. Note any claims that need proof points.

Output the draft first, then your notes.

Sales Loop

Sales

Discovery Preparation

Prepare for a discovery call with tailored questions.

You are helping me prepare for a sales discovery call.

Context:
- Prospect company:
- Prospect role:
- What we know so far:
- Our hypothesis about their problem:
- Our relevant offering:

Tasks:
1. Suggest 5-7 discovery questions that:
   - Uncover their real problem (not just symptoms)
   - Understand their current state
   - Clarify decision-making process
   - Identify timeline and urgency
2. For each question, note what we're trying to learn.
3. Suggest 2-3 tailored proof points to share if relevant.
4. Draft a brief agenda for the call.

Keep questions conversational, not interrogative.
Sales

Proposal Drafting

Draft a proposal that reflects the customer's words.

You are helping me draft a proposal for a qualified opportunity.

Context:
- Company name:
- Their stated problem:
- What we learned in discovery:
- Our recommended solution:
- Pricing approach:
- Key stakeholders:

Tasks:
1. Draft an executive summary (3-4 sentences) that reflects their words.
2. Structure the proposal:
   - Their situation (in their language)
   - Our recommendation
   - Expected outcomes
   - Investment
   - Next steps
3. Tailor language for the decision-maker's priorities.
4. Flag any gaps in our understanding.

Make it feel like a conversation, not a template.

Service Loop

Service

Onboarding Improvement

Review and improve the customer onboarding process.

You are helping me improve our customer onboarding process.

Context:
- Customer segment:
- Product/service they purchased:
- Current onboarding steps:
- Time to first value (current):
- Common friction points:

Tasks:
1. Review the current onboarding through each stage:
   - Express: Are expectations clear from day one?
   - Tailor: Are we adapting to their specific needs?
   - Amplify: What can we standardize vs. customize?
   - Evolve: How do we capture feedback and improve?
2. Identify the biggest bottleneck.
3. Suggest 3 improvements with estimated effort.
4. Recommend success metrics to track.

Focus on time-to-value and customer experience.
Service

Customer Health Analysis

Analyze customer health and plan interventions.

You are helping me analyze customer health and plan next steps.

Context:
- Customer name:
- Time as customer:
- Health signals (usage, tickets, engagement, NPS):
- Recent interactions:
- Contract details (renewal date, value):

Tasks:
1. Assess overall health: Healthy, At Risk, or Critical.
2. Explain the key factors driving this assessment.
3. Recommend 3 specific actions:
   - Immediate (this week)
   - Short-term (this month)
   - Strategic (this quarter)
4. Draft talking points for the next customer conversation.
5. Identify expansion opportunities if relevant.

Be direct about risks and opportunities.

Ops Loop

Ops

Process Documentation

Document and improve operational processes.

You are helping me document and improve an operational process.

Context:
- Process name:
- Current steps (describe or paste):
- Who's involved:
- Tools used:
- Known pain points:

Tasks:
1. Map the current process into clear stages.
2. Identify:
   - Steps that add value
   - Steps that are waste or friction
   - Handoff points where things break
3. Suggest improvements through each stage:
   - Express: Is the process clearly defined?
   - Tailor: Does it adapt to different scenarios?
   - Amplify: What should be automated?
   - Evolve: How do we review and improve it?
4. Draft a simplified process flow.

Make the output usable for documentation.
Ops

Data Quality Improvement

Diagnose and fix data quality issues.

You are helping me improve data quality and governance.

Context:
- Data domain: (contacts, deals, products, etc.)
- Current state (describe issues):
- Tools/systems involved:
- Who uses this data:
- Impact of poor data:

Tasks:
1. Diagnose the root causes of data quality issues.
2. Recommend data governance improvements:
   - Definitions and standards
   - Validation rules
   - Ownership and accountability
   - Audit and cleanup cadence
3. Prioritize fixes by impact and effort.
4. Suggest metrics to track data health.

Be practical for a team without dedicated data engineers.

Role-Based Prompt Patterns

Prompts for leadership and RevOps decision-making.

Leadership

Leadership

Decision Framework

Think through a decision with structured analysis.

You are helping me as a leader think through a decision.

Context:
- Decision to make:
- Options we're considering:
- Constraints (time, budget, people):
- What we know:
- What we don't know:

Tasks:
1. Clarify the decision in one sentence.
2. Map each option to potential outcomes (best case, likely case, worst case).
3. Identify what we need to believe for each option to work.
4. Recommend which option to pursue and why.
5. Suggest how to communicate the decision to the team.

Help me think, not just decide.
Leadership

Review Preparation

Prepare for a leadership review meeting.

You are helping me prepare for a leadership review meeting.

Context:
- Review type: (monthly, quarterly, annual)
- Key metrics to present:
- What's going well:
- What's challenging:
- Decisions needed:

Tasks:
1. Structure a clear narrative for the review.
2. Suggest how to present metrics in context (vs. target, vs. last period).
3. Recommend 2-3 insights that go beyond the numbers.
4. Identify questions the audience might ask and how to answer them.
5. Draft 3-5 key points for the executive summary.

Make it honest and action-oriented.

RevOps

RevOps

System Audit

Create an audit checklist for systems and processes.

You are helping me audit our systems and processes.

Context:
- System/tool to audit:
- Known issues or complaints:
- Last audit date:
- Key stakeholders:

Tasks:
1. Create an audit checklist covering:
   - Data health
   - Integration health
   - Workflow health
   - User adoption
   - Reporting accuracy
2. Suggest questions to ask stakeholders.
3. Identify quick wins vs. longer-term fixes.
4. Recommend a format for the audit report.

Output a checklist I can use immediately.
RevOps

Change Management

Plan a system or process change.

You are helping me plan a system or process change.

Context:
- What's changing:
- Why:
- Who's affected:
- Timeline:
- Risks:

Tasks:
1. Draft a change management plan:
   - Communication (who, what, when)
   - Training (what, who, how)
   - Rollout (phased vs. big bang)
   - Support (how to get help)
2. Identify potential resistance and how to address it.
3. Recommend success metrics for the change.
4. Draft the announcement message.

Make it practical for a small team.

Example Hybrid Workflows

Lightweight workflows that blend human judgment with AI assistance.

Workflow

Content Creation & Review Workflow

A hybrid workflow for creating marketing content with AI assistance and human quality control.

1

Brief the content need

Human

Human defines the content type, audience, message, and constraints.

2

Generate first draft

AI

AI creates initial draft based on the brief using the marketing content prompt.

3

Review and refine

Human

Human reviews for accuracy, tone, and brand alignment. Provides feedback.

4

Revise based on feedback

AI

AI incorporates feedback and generates revised version.

5

Final approval and publish

Human

Human makes final edits, approves, and publishes content.

Workflow

Deal Analysis & Coaching Workflow

A workflow for sales leaders to analyze deals and coach reps using AI-assisted insights.

1

Export deal data

Human

Human exports deal details from CRM including notes, activities, and stage history.

2

Analyze deal health

AI

AI reviews deal data and identifies strengths, risks, and gaps in the sales process.

3

Generate coaching points

AI

AI suggests specific coaching questions and next steps for the rep.

4

Coach the rep

Human

Manager uses insights to have a productive 1:1 coaching conversation.

5

Update deal strategy

Human + AI

Rep and manager agree on updated approach and next actions.

Workflow

Customer Health Review Workflow

A monthly workflow for reviewing customer health and planning proactive interventions.

1

Gather health signals

Human

Human compiles usage data, support tickets, NPS scores, and engagement metrics.

2

Assess health status

AI

AI analyzes signals and categorizes customers as Healthy, At Risk, or Critical.

3

Generate action recommendations

AI

AI suggests specific interventions for at-risk and critical accounts.

4

Review and prioritize

Human

CSM team reviews recommendations and prioritizes based on impact and effort.

5

Execute outreach

Human + AI

CSMs conduct personalized outreach with AI-suggested talking points.

6

Document outcomes

Human

Human records results and feeds back into health model for improvement.

Workflow

Process Improvement Workflow

A workflow for RevOps to continuously improve operational processes using data and AI insights.

1

Identify friction point

Human

Human identifies a process that is causing problems based on feedback or metrics.

2

Document current state

Human

Human maps current process steps, handoffs, and pain points.

3

Analyze and recommend

AI

AI reviews process documentation and suggests improvements for each stage.

4

Design improved process

Human + AI

Human and AI collaborate to design the new process flow.

5

Plan implementation

Human

Human creates change management plan with training and communication.

6

Roll out and measure

Human

Human implements changes and tracks improvement metrics.

Guardrails & Good Habits

Keep AI helpful without letting it take over.

Good Habits

  • Always provide context about your loop and stage
  • Ask AI to clarify before it answers
  • Review AI output before acting on it
  • Use AI for drafts, humans for decisions
  • Keep sensitive data out of prompts
  • Adjust prompts until they sound like your team

Watch Out For

  • AI making up facts or statistics
  • Generic advice that doesn't fit your context
  • Over-automating things that need human judgment
  • Using AI output without attribution when needed
  • Letting AI replace customer conversations
  • Skipping the feedback loop after using AI

For the full AI collaboration framework, see AI And Humans

Mapping to Tools

How to use these prompts and workflows in your stack.

AI Assistants

ChatGPT, Claude, Gemini, etc.

  • • Copy prompts directly into chat
  • • Save prompts as custom instructions
  • • Create folders by loop or stage
  • • Share effective prompts with your team

CRM & Marketing Tools

HubSpot, Salesforce, etc.

  • • Use prompts in AI writing assistants
  • • Build workflows from the examples
  • • Create playbooks with prompt steps
  • • Set up AI-assisted sequences

Documentation & Notes

Notion, Confluence, etc.

  • • Save prompts in a team wiki
  • • Create prompt templates by use case
  • • Document which prompts work best
  • • Build a prompt improvement log

Start With One Prompt

You do not need every pattern. You just need one that fits the work in front of you. Pick a prompt, run it with real data, and adjust until it sounds like you.