Start Here
Pick Your Role. Pick Your Next Step.
The Loop Revenue System works for everyone, but everyone enters differently. Find your role below and follow the path that matches your priorities.
CEO / Founder
Strategic oversight and revenue accountability
What You Care About
- Revenue predictability and growth trajectory
- Team alignment across departments
- ROI on tools, people, and processes
- Board-ready metrics and narratives
Start with the Loop Revenue System Overview to see how all the pieces connect.
RevOps / Operations
System architecture and cross-functional alignment
What You Care About
- Clean data and reliable reporting
- Process automation and scalability
- Cross-team handoffs and SLAs
- Tool stack optimization
Start with the Ops Loop to understand how operations powers every other loop.
Marketing Leader
Demand generation and pipeline contribution
What You Care About
- Lead quality and pipeline contribution
- Campaign performance and attribution
- Brand consistency across touchpoints
- Marketing-to-Sales handoff clarity
Your Quick Path
Start with the Marketing Loop to see how demand flows into the revenue system.
Sales Leader
Pipeline conversion and revenue capture
What You Care About
- Pipeline velocity and conversion rates
- Rep productivity and quota attainment
- Deal visibility and forecasting accuracy
- Handoff quality from Marketing and to Service
Your Quick Path
Start with the Sales Loop to see how conversations become customers.
Service / Success Leader
Customer retention and expansion
What You Care About
- Onboarding speed and first-value delivery
- Retention, renewal, and churn prevention
- Expansion revenue and upsell timing
- Customer health and advocacy
Your Quick Path
Start with the Service Loop to see how customers become advocates.
Admin / System Owner
Technical implementation and maintenance
What You Care About
- System stability and uptime
- User adoption and training
- Integration health and data sync
- Documentation and change management
Start with the implementation guide for your platform to map the system to your tools.
Wearing Many Hats
Small team doing it all
What You Care About
- Doing more with less
- Prioritizing what moves the needle
- Simple systems that scale
- Avoiding complexity traps
Start with the Stages Overview to see how small improvements compound across the whole system.
Not Sure Where to Start?
That's okay. The Loop Revenue System is designed to meet you where you are. Here are three paths based on what you need most right now.
Understand the System
Get the big picture. Learn how the four loops and four stages create a complete revenue engine.
Design Your Approach
See the playbooks. Find the right experiments for your stage and your goals.
Build It in Your Platform
Get hands-on. Map the system to your tools and start implementing today.
Ready to Explore?
Jump into any section that interests you. The Loop Revenue System is interconnected: every page links to related concepts and next steps.